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About Toys"R"Us and our Beliefs - 'Play. Imagine. Explore'

At Toys"R"Us, we believe that toys have the power to change lives. Play enables children to develop their imagination, collaborate, problem solve, explore, create or simply express themselves spontaneously. Our mission is to encourage children to engage with as many forms of play as we possibly can.

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There was no Toys"R"Us website 12 days ago. Our development team built the site in only 12 days using a flexible cloud-based platform developed in-house so that we can launch 1, 2, 5 or 10 websites in just a couple weeks!