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Toys"R"Us Launches '10 Days of Play' Initiative as More Families and Carers Choose to Stay at Home Due to COVID-19 (26th March 2020)
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Toys”R”Us has launched an exciting new online initiative called ’10 Days of Play’ that encourages families and carers now at home to provide their best tips, tricks, games and activities to keep their children entertained during the widening COVID-19 restrictions.

The initiative launched this week on the Toys”R”Us website, at https://www.toysrus.com.au/, YouTube and social channels with a video featuring Toys”R”Us’ very own Marketing Manager, Tristan McLindon and his three children, as he hilariously and often chaotically tries to engage them in play.

The day's activities featured Bluey with games such as ‘Cheese and Crackers’, ‘Bingo’s Bingo’ and make your own, colouring-in Bluey’s masks, as seen here: https://www.youtube.com/watch?v=9vLNQoMLn5Q

The video has been viewed by more than 130,000 people so far. McLindon will feature a different activity each weekday for 10 days offering those who submit their ideas the chance to win prizes and sharing their ideas with the community.

Toys”R”Us has also launched a ‘toilet roll challenge’ with the hashtag #trutoiletrollchallenge that asks people to send in photos or videos of their best toilet roll creations for the chance to win a LEGO or Bluey toy pack.

“The 10 Day challenge is all about making the most of this very challenging and unexpected time we all find ourselves in. A lot of parents are working from home now and have children at home and it’s going to be a tough few weeks ahead, but we want to try and make life as easy as possible. We want lots of game ideas and activity ideas to share with as many people as we can to keep homes happy!” McLindon said.

“The ‘toilet roll challenge’ has revealed the amazing creativity and imagination of Australia’s children – with everything from Bluey and Bingo play figures to marble runs. We will be announcing our winner on 2nd April so stay tuned.”

These initiatives follow last week’s announcement that Toys”R”Us is offering grandparents free shipping on their toy purchases in the wake of COVID-19 social distancing measures, which will see grandparents unable to visit their grandchildren for special events, such as birthdays and Easter.

Under the initiative, grandparents simply select the ‘free shipping’ button during check-out when they buy online. A minimum order of $50 will apply.

In Australia, more than one third of toy purchasers are grandparents, followed by mums.

“Thousands of grandparents have already made use of the initiative and have embraced the opportunity to post birthday gifts and fun activity packs free of delivery costs to their grandchildren nationwide. The commencement of school holidays in some states has further increased demand for the free shipping option for grandparents,” Toys”R”Us CEO, Louis Mittoni, said.

“What has been extremely heart-warming is that the vast majority of mainstream shoppers are opting for the regular delivery options, a demonstration of what we stand for as a nation. We are proud to be Australian as we take care of each other and continue to support our seniors who are particularly at risk under the current circumstances.”

Mittoni said play is particularly important for children and families during difficult periods such as Australia is experiencing together now.

“Play assists us to support our wellbeing and psychological health. Roll play and toys help children naturally develop their imagination and general mental health, while allowing them to remain occupied rather than ruminating on the news and panic that they may occasionally witness surrounding them,” he said.

“Play and indoor activities are also very constructive for adults and families. During periods such as this, playing games, constructing a LEGO set together or tackling a great jigsaw challenge together is a wonderful way to reconnect as couples and as families.”

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About Hobby Warehouse

Hobby Warehouse is an independent, Australian-owned company established in 2011 with a mission to enrich the lives of people by encouraging exploration, creativity and living life more fully through the enjoyment of hobbies. It is headquartered in Dandenong in Australia.

About Tru Kids Brands

Tru KidsTM is the parent of beloved brands, including Toys”R”Us®, Babies”R”Us® and Geoffrey the Giraffe®. Established in January 2019, Tru Kids is focused on growing its family of brands through innovative partnerships that deliver kid-and-parent-focused experiences that expand beyond traditional retails concepts in the physical and digital spaces.

The company delivers a wealth of services to its valued license partners around the world, in addition to design and development of over 20 additional established consumer brands. The company has offices in New Jersey,USA, Hong Kong & Shenzhen,China.

Tru Kids is a new company celebrating over 70 years of heritage with an expert team focused on families, kids, and play. Learn more at trukidsbrands.com.

For media enquiries, please contact:

Rochelle Burbury
Third Avenue Consulting
+61 408 774 577
Rochelle@thirdavenue.com.au
Emma Spillett
Third Avenue Consulting
+61 403 704 459
Emma@thirdavenue.com.au
Toys"R"Us Offer Grandparents Free Shippings on Toy Orders for Grandchildren in the Wake of Social Distancing Measures! (19th March 2020)
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Toys”R”Us today announced it will offer grandparents the option for free shipping on their toy purchases in the wake of COVID-19 social distancing measures, which will see grandparents unable to visit their grandchildren for special events, such as birthdays and Easter.

Under the initiative, which will launch today at 10.00am, grandparents simply select the ‘free shipping’ button during check-out when they buy online. A minimum order of $50 will apply.

In Australia, more than one third of toy purchasers are grandparents, followed by mums.

“We believe that the connection between children, parents and grandparents is extremely important, and Toys”R”Us is starting this initiative to help grandparents stay safe and enable them to send toys to their grandchildren free of cost,” Toys”R”Us CEO, Louis Mittoni, said.

“It provides grandparents with a completely safe method for sending birthday gifts to grandchildren or to simply send toys, puzzles, games or other indoor toys to their grandchildren during this challenging time.”

Mittoni said play is particularly important for children and families during difficult periods such as Australia is experiencing together now.

“Play assists us to support our wellbeing and psychological health. Roll play and toys help children naturally develop their imagination and general mental health, while allowing them to remain occupied rather than ruminating on the news and panic that they may occasionally witness surrounding them,” he said.

“Play and indoor activities are also very constructive for adults and families. During periods such as this, playing games, constructing a LEGO set together or tackling a great jigsaw challenge together is a wonderful way to reconnect as couples and as families.”

ends

About Hobby Warehouse

Hobby Warehouse is an independent, Australian-owned company established in 2011 with a mission to enrich the lives of people by encouraging exploration, creativity and living life more fully through the enjoyment of hobbies. It is headquartered in Dandenong in Australia.

About Tru Kids Brands

Tru KidsTM is the parent of beloved brands, including Toys”R”Us®, Babies”R”Us® and Geoffrey the Giraffe®. Established in January 2019, Tru Kids is focused on growing its family of brands through innovative partnerships that deliver kid-and-parent-focused experiences that expand beyond traditional retails concepts in the physical and digital spaces.

The company delivers a wealth of services to its valued license partners around the world, in addition to design and development of over 20 additional established consumer brands. The company has offices in New Jersey,USA, Hong Kong & Shenzhen,China.

Tru Kids is a new company celebrating over 70 years of heritage with an expert team focused on families, kids, and play. Learn more at trukidsbrands.com.

For media enquiries, please contact:

Rochelle Burbury
Third Avenue Consulting
+61 408 774 577
Rochelle@thirdavenue.com.au
Emma Spillett
Third Avenue Consulting
+61 403 704 459
Emma@thirdavenue.com.au
Toys"R"Us Reveals Top 15 Gifts For Aussie Kids This Christmas! (18th November 2019)
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Santa has made his list, checked it twice, and released the top toys for children this Christmas - with some help from Geoffrey the Giraffe and his “elves” at Toys”R”Us.

Toys”R”Us, that returned to Australia in June this year, has unveiled the top 15 gifts (see list below) set to be most popular with kids in Christmas 2019, making shopping a breeze for mums, dads and grandparents.

The list includes everything from plush toys and costumes, to books and collectibles for children of all ages, ensuring there is something for everyone this festive season.

Hobby Warehouse Chief Executive, Louis Mittoni, said Toys”R”Us aimed to make Christmas hassle-free for customers, offering an effortless online shopping experience.

“We know the Christmas period is a busy time for families so we’ve done the hard work and come up with the most popular gifts,” he said.

“As a self-confessed toy geek, I’m really excited about this year’s list - we’ve done the research and we know these presents are going to be a hit with Aussie kids.

“With just six weeks left until Christmas, we’re encouraging customers to get their online orders in early to avoid disappointment - these toys won’t stay on our shelves for long! We’re expecting a busy festive season, with online shopping more popular than ever before - it really is the easiest, hassle and crowd-free way to shop this Christmas.”

For a great range of toys and fast delivery, visit https://www.toysrus.com.au/ today.

The top 15 toys for children this Christmas are:

#15 – Rainbocorns - what do girls want more than a unicorn? A Rainbocorn, of course! First on our top 15 countdown is an ideal Christmas stocking stuffer - opening these eggs reveals a colourful, cuddly, soft plush Llamacorn, Pandacorn or Unicorn. Find the rare golden Flamingocorn? There are 10 surprises and a baby boo-boocorn to hatch in each egg - the perfect recipe for a cracking good Christmas!

#14 - Vtech – learning toys and tech for tots! With smart-phones, tablets and a whole range of “technology” inspired learning tools, alongside the expansive collection of traditional educational toys, Vtech is the perfect pre-school partner for your kids' early learning.

#13 - Toy Story 4 – play warning! These days, Buzz and Woody figures are not just for children. This animated pair are icons of animation - and meme - alike, making them another great gift for kids of all ages - either young in years, or just young at heart.

#12 - Barbie – you're never supposed to ask a woman her age - but you'd never believe Barbie was 60 any way! With a completely revitalised doll and accessory range, Barbie is reinvented, reworked and is looking totally rejuvenated on the 60th anniversary of her release.

#11 - Crayola – banish "I'm bored" these summer holidays with a creative gift from Crayola. From the classic kid's easel to the light board, crayons, markers and more, get Crayola for your little creator this Christmas.

#10 – L.O.L Surprise O.M.G Dolls - not everyone loves surprises, so we took some of the chance out of the O.M.G Fashion Doll range from MGA. Get the doll your daughter desires and forget the lucky dip, ensuring that Christmas surprise is what it should be - nice!

#9 - Costumes – costumes have long been a part of Christmas and this year is no exception. Sweaty Santa suits aside, why not dress for dinner as a favourite character from Harry Potter, Toy Story, Marvel or Moana?

#8 - Bosch Tool Toys – At Toys”R”Us, we love "play to learn" toys. This Bosch toy range “keeps it real” with true-to-life garden and workshop tool styling, sounds and usage, immersing kids in the daily activities of their adult role models.

#7 - Bluey Books by Penguin – the most streamed show across Australia in 2019, this hit ABC Kids series is set to go global with Disney. Based on the hit show, there are two beaut story books and one activity book for kids to complete.

#6 - Bruder Excavator – build it up, tear it down! Master all manner of construction projects with the Bruder vehicle range. Perfect for the sandpit or beach, no matter whether the kids pile it, flatten it, load or move it - they'll sure dig it!

#5 – Star Wars Episode IX "The Rise of Skywalker" is sure to be the “must-see” movie of the summer, enthralling new and old fans alike. With action figures, costumes, building and play sets - even light sabres - Star Wars is covered like a Jedi's robe!

#4 - Frozen II – with the sequel to one of Disney's most popular animated films coming soon to cinemas across the country, “Frozen fever” is set to grip the nation. From dolls, wigs and costumes, to books and boots, Frozen II has a great range to choose from.

#3 – All 3000 POP! Funko figures - a world-wide smash, the Funko POP! range is collecting at its coolest. Iconic figures from movies, television, advertising, sports and the music industry, comprise this ever-expanding range. Like a photograph evoking memories, POP! Vinyl collectibles remind us of our connections with culture. This year's hot themes are Stranger Things, Harry Potter and the British royal family.

#2 - LEGO Technic – truly “toys for all ages”, the LEGO Technic range bridges the gap between child and adulthood. Suitable for ages seven and up, Technic is a distillation of STEM-learning principles, promoting the development of skill sets, including problem-solving and analysis, while allowing uncapped expressions of creativity. Be sure to check out the latest collaborations with Porsche, Bugatti and Land Rover.

#1 - Bluey 45cm plush toy - you can never have too much of a good thing, so Bluey makes it twice in this year’s list! Hotter than an Aussie summer, this Bluey plush toy is a kid’s best friend. Soft and cuddly, Bluey plush toys are the perfect companion this Christmas.

ends

About Hobby Warehouse

Hobby Warehouse is an independent, Australian-owned company established in 2011 with a mission to enrich the lives of people by encouraging exploration, creativity and living life more fully through the enjoyment of hobbies. It is headquartered in Dandenong in Australia.

About Tru Kids Brands

Tru KidsTM is the parent of beloved brands, including Toys”R”Us®, Babies”R”Us® and Geoffrey the Giraffe®. Established in January 2019, Tru Kids is focused on growing its family of brands through innovative partnerships that deliver kid-and-parent-focused experiences that expand beyond traditional retails concepts in the physical and digital spaces.

The company delivers a wealth of services to its valued license partners around the world, in addition to design and development of over 20 additional established consumer brands. The company has offices in New Jersey,USA, Hong Kong & Shenzhen,China.

Tru Kids is a new company celebrating over 70 years of heritage with an expert team focused on families, kids, and play. Learn more at trukidsbrands.com.

For media enquiries, please contact:

Rochelle Burbury
Third Avenue Consulting
+61 408 774 577
Rochelle@thirdavenue.com.au
Emma Spillett
Third Avenue Consulting
+61 403 704 459
Emma@thirdavenue.com.au
Toys"R"Us and Babies"R"Us are back! (5th June 2019)
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Tru Kids Inc, the US-based parent company of Toys“R”Us® and Babies“R”Us®, and Hobby Warehouse Pty Ltd in Australia today announced an exclusive licensing agreement which will see the Toys“R”Us® and Babies“R”Us® brands return to Australia and make their debut in New Zealand.

The new license agreement, effective today, includes rights for Hobby Warehouse to sell through the www.toysrus.com.au and www.babiesrus.com.au websites for Australia and New Zealand including:

  • Top toy and baby products from LEGO®, Disney (Marvel, Star Wars, Disney Pixar, Disney Princess & more), Funko, Mattel (Barbie®, Hot Wheels®, Fisher-Price®, Uno® & more), L.O.L. Surprise!, Hasbro (My Little Pony, NERF, Monopoly & more), Bandai, Spin Master (Meccano®, Air Hogs®, PAW Patrol®, Hatchimals® & more), PLAY-DOH, Thomas & Friends®, Monster Jam®, Lamaze, John Deere, Bruder, Carrera, Wilson, Britax, InfaSecure, and so much more.
  • Consumer brands owned by Tru Kids including toy products such as Journey Girls®, Fastlane®, True Heroes®, You & Me®, Imaginarium® and Just Like Home® as well as baby products like Koala Baby®, Koala Kids® and Koala Baby Boutique®.

Hobby Warehouse will initially launch Toys“R”Us and Babies“R”Us online in Australia and New Zealand in June this year, featuring a wide range of toys and baby products at competitive prices. Same day delivery will be available in metropolitan Melbourne in the short term, which will be expanded to other metropolitan areas in Australia and New Zealand in the medium term.

Hobby Warehouse aim to launch physical ‘experience centres’ for Toys“R”Us and Babies“R”Us beginning in 2020.

Hobby Warehouse Chief Executive, Louis Mittoni, said: “We are delighted to bring the much-loved brands of Toys“R”Us and Babies“R”Us back to Australia and to introduce them to New Zealand. We believe play is extremely important in the development and wellbeing of children and in their interaction with family and friends. Play enables children to develop their imagination, collaborate, problem solve, explore, create or simply express themselves spontaneously.

“Our mission is to encourage children to engage with as many forms of play as we possibly can. Hobby Warehouse is a digital native with a keen understanding of how to accelerate and match the requirements of the modern shopper.”

Hobby Warehouse's management team together with commercial advisor, Kevin Moore, negotiated with Tru Kids’ executives and advisors for the Australian and New Zealand licensing rights.

Moore said: “Previously, the Toys“R”Us® and Babies“R”Us® business model in Australia was focused primarily on large physical retail stores which had high fixed costs and extended periods of relatively low sales due to seasonal factors. Going forward, the business model for Australia and New Zealand will be online focused, with smaller and fewer physical ‘experience centres’ that allow children and their families and friends to see and touch our products.”

Tru Kids Executive Vice President of Global Licensing & General Counsel, James Young, said: “We are thrilled to partner with Hobby Warehouse to bring Toys“R”Us and Babies“R”Us back to Australia and to launch in New Zealand. Louis Mittoni and his team have a strong digital vision and understand both the heritage of our iconic brands and how to evolve the shopping experience for the modern consumer. This is an exciting milestone for our company as we continue to grow Toys“R”Us and Babies“R”Us around the world.”

Tru Kids’ license partners currently operate over 700 Toys“R”Us and Babies”R”Us branded stores and ecommerce sites in more than 25 countries across Asia, Europe, Africa and the Middle East, with over US$3 billion of retail sales attributable to the brands in these regions in 2018.

Hobby Warehouse, which has a long and successful heritage selling online, will continue to market and sell hobby products to teenagers, younger adults and older adults.

ends

About Hobby Warehouse

Hobby Warehouse is an independent, Australian-owned company established in 2011 with a mission to enrich the lives of people by encouraging exploration, creativity and living life more fully through the enjoyment of hobbies. It is headquartered in Dandenong in Australia.

For media enquiries in relation to Hobby Warehouse, please contact:

Rochelle Burbury
Third Avenue Consulting
+61 408 774 577
Rochelle@thirdavenue.com.au
Jane O’Connell
Third Avenue Consulting
+61 408 248 024
Jane@thirdavenue.com.au

About Tru Kids Brands

Tru KidsTM is the parent of beloved brands, including Toys”R”Us®, Babies”R”Us® and Geoffrey the Giraffe®. Established in January 2019, Tru Kids is focused on growing its family of brands through innovative partnerships that deliver kid-and-parent-focused experiences that expand beyond traditional retails concepts in the physical and digital spaces.

The company delivers a wealth of services to its valued license partners around the world, in addition to design and development of over 20 additional established consumer brands. The company has offices in New Jersey,USA, Hong Kong & Shenzhen,China.

Tru Kids is a new company celebrating over 70 years of heritage with an expert team focused on families, kids, and play. Learn more at trukidsbrands.com.

For media enquiries in relation to Tru Kids, please contact:

Jaime Cassavechia
EJ Media Group
+1 212 518-4771 (x108)
jaime@ejmediagroup.com

Customer FAQ

When did Toys"R"Us relaunch in Australia?
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The Toys"R"Us website first went live on 12th June 2019 with a 'soft launch'. The soft launch was designed to have a very limited number of products and website features so that we could properly rebuild the ecommerce experience prior to the full launch.
Does Toys"R"Us sell to New Zealand too?
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Yes. We will be shipping to Australia and New Zealand and are aiming to provide the widest range of toys for purchase in New Zealand.
Is the website fully active, can I purchase toys now?
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Yes, the website is fully operational and you can enjoy the full features of the shopping site!
Will there be Toys"R"Us and Babies"R"Us physical stores?
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Yes, we are launching online first but are aiming to establish brand new Toys"R"Us and Babies"R"Us experiential stores from 2020 onwards.
Can I use my old gift card or get help with previous purchases?
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We are unable to honour old gift cards or service products purchased from Toys"R"Us Australia prior to 5th June 2019 under our agreement. These transactions are owned by Toys"R"Us Australia Pty Ltd (in liquidation) and we do not have access to or the ability to process them. Further assistance is available at McGrathNicol.
Are you the same staff or company as Toys"R"Us prior to 2019?
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No, there is no connection to the original company. We are a new Australian company that has different staff and management to the original Toys"R"Us Australia. We were born digital as Hobby Warehouse www.hobbywarehouse.com.au.
Who is Hobby Warehouse?
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Hobby Warehouse is the exclusive licensee for the Toys"R"US and Babies"R"Us brands in Australia and New Zealand. We are an Australian online hobby retailer that believes hobbies are an extremely important contributor to everyone’s development and wellbeing. More information about our values and beliefs is available at www.hobbywarehouse.com.au.

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Media and Public Relation Contacts

Media Contact Information
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Rochelle Burbury
Third Avenue Consulting
+61 408 774 577
Rochelle@thirdavenue.com.au
Jane O’Connell
Third Avenue Consulting
+61 408 248 024
Jane@thirdavenue.com.au